Episode 30: 5 Questions with Jon Selig

😂 Leveraging Humor in Sales 5 Questions with Jon Selig Founder, Comedy Writing for Sales Teams - Sales and humor go together like...coffee and donuts. You can have them alone, but they’re better together. Sort of like Nick Lachey and 98 Degrees 🥁 *ba dum tiss* OK, enough with the jokes. We’ll leave that up to our guest, Jon Selig. Half salesguy. Half stand-up comic. All parental disappointment. Jon helps sellers create punchlines that build pipeline. Why punchlines? Well let’s face it, prospecting can be awkward. That tension you feel when someone picks up the phone or the nervous energy you get before hitting send on your emails speaks to that. If you can find a way to break through the noise and ice to settle both you and your prospect down, the rest of the back-and-forth will feel easier. Tune in to see how the process behind writing jokes can yield a more well-rounded SDR team. Structure & Questions: Why comedy? What about it lends itself to the world of sales? Outside of having a few funnies to use, what else are reps getting when they use your process? Multi-channel outreach isn’t just a good idea, it’s a necessity. How are you adapting jokes into multiple channels? Should jokes be reserved for just opening lines? Or have you seen success in other parts of a conversation? Thinking specifically about objection handling. What reps are seeing the most success with your workshops and processes? Does it take an A-level rep & mindset to see success? Or are you creating that mindset with your process?