Episode 30 | Seonghoon Woo | Cracking the Code: Why Ammonia is the Heavy-Duty Hydrogen Hero

Ammonia is often associated with fertilizers, but it might just be the "Trojan Horse" that allows the hydrogen economy to finally scale. In this episode of Hydrogen Innovators, we sit down with Seonghoon Woo, CEO and co-founder of Amogy, to explore how their breakthrough ammonia-cracking technology is unlocking carbon-free power for heavy-duty mobility and industry.Seonghoon explains why ammonia’s energy density and existing global infrastructure (200+ ports and thousands of miles of pipeline) make it a more practical carrier than compressed hydrogen. We dive into Amogy’s rapid scale-up—from powering drones and tractors to the successful 2024 tugboat demonstration—and discuss their shift toward commercial deployment in the Asia-Pacific market. Seonghoon also shares candid insights on the "clean premium" of green ammonia, the necessity of strategic investors for hardware startups, and why he believes under-promising and over-delivering is the only way to build trust in the conservative world of heavy industry.