Episode 32: Creating Statement Content

Episode 32 of the Growth Decoded podcast, hosted by ActiveCampaign, titled "Episode 32: Creating Statement Content" was published on October 6, 2022 and runs 38 minutes.

October 6, 2022 ·38m · Growth Decoded

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Summary

Why do some businesses attract all the right customers? And some only the wrong ones?It starts with the statement that brands are making.It’s what our guest in this new episode of Growth Decoded calls, “The Statement Piece”Listen in as Hillary Weiss, founder of Statement Piece Studio, talks about how to put a stake in the ground and create content that is unique to your passion and personality.You’ll also learn about:How to go beyond content that’s about “who’s your audience, what’s their problem, how to solve it”The 3 sources of ideas to create amazing statement contentHow to tie positioning, branding, and content all together

Episode Description

Why do some businesses attract all the right customers?

And some only the wrong ones?

It starts with the statement that brands are making.

It’s what our guest in this new episode of Growth Decoded calls, “The Statement Piece”

Listen in as Hillary Weiss, founder of Statement Piece Studio, talks about how to put a stake in the ground and create content that is unique to your passion and personality.

You’ll also learn about:

How to go beyond content that’s about “who’s your audience, what’s their problem, how to solve it”
The 3 sources of ideas to create amazing statement content
How to tie positioning, branding, and content all together

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