Episode 32: Opower's Deena Rosen on conservation and behavioral design

from VentureBeat's What to Think Podcast

Deena Rosen heads up the user experience (UX) team at Opower, a company that is using data analysis and behavioral science to help people reduce their power consumption. She joins us this week to talk about big data and the new era of "behavioral design." Plus: news about how marketing tech could increase voter turnout, why Google+ has lost its way, and doing your holiday shopping on Etsy.

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This episode is 31 minutes long.

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This episode was published on December 3, 2014.

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