Episode 37: The Agency Introvert

Our industry loves the loudmouth. The relentlessly self-promoting, shameless, opinionated extrovert. Look at any awards list and it is consistently made up of the same people time and again. This is not an accident. Those that never tire of telling you about themselves seem to do well in an industry that is all about promotion. But we forget that at its core, our industry is about communication, and this works best when it flows in both directions. And that is a skill that the introvert is better suited to, especially in the context of the work of the digital strategist.