Episode #4: Bobby Haskett, FabACab

Step inside the world of elevator interiors with this episode of Behind the Brand, where hosts Adam Hayes and Bob Paden sit down with Bobby Haskett, co-founder of FabACab. FabACab isn't your typical interior design company—they specialize in creating the beautiful, functional spaces inside elevators across the United States. Bobby shares the unique journey that led him from helping a friend's sales team to founding a company that's now recognized as the nation's best elevator interior supplier. In this candid and engaging conversation, Bobby opens up about the challenges and rewards of building a business in such a niche industry. He discusses the importance of listening to customers—especially elevator mechanics and contractors—to identify what the industry truly needed. By focusing on simplifying processes and truly delighting customers, FabACab has carved out a reputation for innovation and service, even winning the prestigious Ellie's Award for best interior supplier. Listeners will get an inside look at how FabACab navigates strict industry regulations, customizes solutions for clients ranging from property managers to individual building owners, and continues to innovate with new products for evolving elevator technologies. Bobby also reflects on the personal sacrifices and growth that come with entrepreneurship, from learning to let go of control to building a strong, diverse team. Whether you're a business owner, aspiring entrepreneur, or just curious about the "forgotten landscape" of elevator design, this episode offers practical wisdom and inspiration from someone who's truly behind the brand.