Episode 4 • Your Hustle Has a Breaking Point

She built a company, raised kids, and cared for her dying mother, all at once. Then she won an award and felt nothing.She had proven everything she set out to prove... but the people she was trying to prove it to were never going to give her what she needed.Alexandra Lund is an entrepreneur, author, and founder who built a sign company from the ground up in Bismarck, ND. She scaled it, got featured in national trade publications, and eventually sold it. But the most interesting part of her story is not what she built. It is what it cost her, what she learned while she was in it, and how she figured out what she actually wanted.In this episode of Never Been Asked That, we get into:Growing up in a small town with a dad she could never please and a mom who named her Alexandra so she could go by Alex on a resume and no one could discriminate before she got in the roomWhat it was like to be a woman in a male-dominated industry where men would walk in expecting to meet someone at the front desk, and she was the ownerRunning a business, installing wraps three weeks postpartum, nearly backing over a light post at the bus depot because she hadn't slept, and still not asking for helpThe garage moment: one disrespectful comment, a crying breakdown, a call to her husband, and a Monday morning conversation with her partners that changed everythingWhat she found on her neck three days before her last day of ownership, what the doctor said, and what she thought about on the way to the emergency roomKey moments:(00:00) Intro(01:01:00) The Season After the Sale(01:12:56) The Drive to Prove(01:31:25) Achievement Without Fulfillment(01:48:49) The Health Scare and the Wake-up Call(01:59:31) The Hidden Weight of Motherhood and Leadership(02:14:13) Introvert, Visionary, Operator(02:26:19) Redefining Success(02:28:28) The Story You Are Living NowCurious what you think we should have asked.Follow Alexandra Lund:Alex's WebsiteAlex on LinkedInAlex on Instagram