Episode 42: A B2B Sales & Marketing Masterclass

from UNSUBSCRIBE: The demandDrive Podcast · host demandDrive

5 Questions with Andy Culligan  Fractional CMO @ AndyCulligan.com -- Yo podcast listener - the world of B2B SaaS Sales & Marketing is daunting. There are so many moving pieces. SDRs, AEs, Marketing Leaders, VCs, CEOs…they all have common goals, but work toward them in different ways. Aligning those stakeholders and accurately forecasting outputs can be a nightmare. But it doesn’t have to be. Our guest, Andy Culligan, has a wealth of experience in leading sales & marketing efforts. From pipeline generation & optimization to sales & marketing alignment to accurate forecasting & expectation setting, he’s done it all. Tune in for a masterclass on running a B2B Sales & Marketing organization (with a little branding advice thrown in for good measure). Go get em. -- More Podcast Episodes ➡️ https://bit.ly/dD-Pod Meet our team ➡️ https://bit.ly/dD-Team Follow us on LinkedIn ➡️ https://bit.ly/dD-LI Want to work with us? ➡️ https://bit.ly/Contact-dD Want to work for us? ➡️ https://bit.ly/dD-Careers

What this episode covers

5 Questions with Andy Culligan Fractional CMO @ AndyCulligan.com -- Yo podcast listener - the world of B2B SaaS Sales & Marketing is daunting. There are so many moving pieces. SDRs, AEs, Marketing Leaders, VCs, CEOs…they all have common goals, but work toward them in different ways. Aligning those stakeholders and accurately forecasting outputs can be a nightmare. But it doesn’t have to be. Our guest, Andy Culligan, has a wealth of experience in leading sales & marketing efforts. From pipeline generation & optimization to sales & marketing alignment to accurate forecasting & expectation setting, he’s done it all. Tune in for a masterclass on running a B2B Sales & Marketing organization (with a little branding advice thrown in for good measure). Go get em. -- More Podcast Episodes ➡️ https://bit.ly/dD-Pod Meet our team ➡️ https://bit.ly/dD-Team Follow us on LinkedIn ➡️ https://bit.ly/dD-LI Want to work with us? ➡️ https://bit.ly/Contact-dD Want to work for us? ➡️ https://bit.ly/dD-Careers

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Episode 42: A B2B Sales & Marketing Masterclass

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This episode is 42 minutes long.

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This episode was published on June 28, 2022.

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