Episode 43: How to Be a Podcast Guest Executives Want to Hear

This episode delves into the art of being a great podcast guest, particularly for senior executives who increasingly turn to podcasts as a platform to build authority and reach new audiences. Host Richard Ellis is joined by award-winning journalist Chris Warren. They explore key attributes that make guests memorable, such as being great conversationalists, connecting small details to bigger themes, and steering clear of self-serving marketing speak. Chris Warren shares practical advice on how to prepare for podcasts, the importance of transparency and storytelling, and how these skills can translate into better leadership and communication in various business settings. The conversation also touches on the co-creation of narratives and engaging with audiences authentically. The episode concludes with a personal touch as Chris shares some recent 'goodness' in his life, namely his enjoyment of a book on Captain Cook. Chapters00:00 The Rise of Podcasting Among Executives00:39 Introduction to Today's Topic: Being a Great Podcast Guest01:35 The Art of Being a Great Conversationalist05:23 Avoiding Common Pitfalls as a Podcast Guest09:04 The Importance of Authenticity and Humility15:52 Relating Podcast Skills to Business Leadership19:47 Co-Creating Narratives in Business Meetings22:38 Conclusion and Personal Reflections Keywordspodcasts, podcast guesting, executive visibility, leadership communication, conversational skills, storytelling, audience service, relevance, authenticity, preparation, listening, humility, credibility, transparency, answering questions, context, examples, narrative, co creation, audience focus, producer perspective, media literacy, executive presence, communication skills, trust, engagement Soundbites “Great podcast guests are great conversationalists. That’s something our culture has almost forgotten.”“You answer the question, then you layer context, examples, and meaning. The best guests connect the small to the big.”“If you come in with five things you have to say, the conversation is already limited.”“When someone reads their answers, you’re done before you start.”“People tune into a podcast for their reasons, not yours.”“Your job as a guest is to serve the audience.”“If your driving impulse is ‘I have to sound smart,’ you’re setting yourself up for failure.”“When you drift, stop yourself. Bring it back. That shows humility and respect for the listener’s time.”“Always answer the question. People ask for a reason.”“How you communicate shapes how people engage with you. It’s foundational.”