Episode 43–Where Did Our Love Go

By nearly all accounts, the Supremes were starting to look like a failure. Between 1961 and 1963, they had recorded six singles, five of them for Motown, and none of them reached the Billboard Top 40 chart. There was a glimmer of light when the song “When the Lovelight Starts Shining Through His Eyes” reached #23, but the act still wasn’t getting a lot of traction. It wasn’t until the songwriting/producing team of Holland/Dozier/Holland (who also wrote “Lovelight”) wrote a song and produced a musical track for the Marvelettes, which the Marvelettes hated and refused to record. Desperate to get an artist to record a vocal (lest they be forced to pay for the musicians out of their own pockets), they managed to strong-arm the “No-Hit Supremes” into recording the song, even though the finished music track wasn’t in Diana Ross’ key. But the key change, and the bad attitude that the girls brought to the recording studio, was enough to turn the song into their first Number One hit, and that was the start of a string of chart toppers. Surely, by now you know the drill: your podcast catcher should already have the song either downloaded, or ready to download. But if not, or if you prefer the Do It Yourself method, you can listen to/download the show right here: And let me ask you to go to iTunes and say something nice about the show. The more decent ratings I get, the more visible the show becomes. Thanks so much for your support! Click here to become a Patron of the show.