Episode 44: Can you argue against relevancy with social media w/ Cindy Ertman

Relevancy is the quality or state of being closely connected. You’ve heard of it yeah? Social media is not something to be “aimlessly scrolling,” but instead something we need to leverage as an opportunity to connect on a deeper level. We get to leverage our influence, scale it, and that create relevance for long into the future. In this episode, I get to interview a VERY close and dear friend, none other than Cindy Ertman. Not only is she the queen of the Mortgage Industry, but she is also the CEO of The Defining Difference. In addition to that she has beenacknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 5 years in a row and been named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade.Cindy has truly dedicated her life to empowering the growth of mortgage professionals. Join me for a raw, honest, and hard facts episode with my incredible friend!  Connect with Cindy:Website: https://thedefiningdifference.com/IG: https://www.instagram.com/cindyertman/Facebook: https://www.facebook.com/cindy.ertman Connect with Michelle:Website: https://bermanmediapd.com/Instagram @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻https://www.facebook.com/groups/241809630405784Need a Dynamic Speaker for an Event or Group? Duh...Me!https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing