Episode 48: Building Sales & Marketing Alignment

How ‘The Pickle Boys’ aka Junior Lartey & Taylor Dahlem used a peer prospecting campaign to foster and grow alignment between sales and marketing. When you hear the words “sales and marketing alignment,” what image does it conjure? 📺 A Zoom meeting with the heads of each department hashing out strategy? 🎯 A carefully executed ABM campaign that hits target accounts with a succinct, powerful message? ⚙️ Tech that enables the two teams to work with one another in a seamless fashion? How about memes? Alignment is tricky. It means different things to different people. And in the case of our guests, Taylor and Junior of Pickle, it meant proving out and working closely together on a peer prospecting campaign. Junior’s idea & execution + Taylor’s support & long-term strategy = a happy and healthy pipeline, strong brand identity, and the early phases of sales & marketing alignment. We chat about the origins of Junior’s peer prospecting campaign, how he and Taylor work with and support each other, and what other campaigns lie ahead now that foundational alignment is set. And yes, we talk about memes. Because they’re a lot more important than you might think. === 💻 Pickle's Episode Page: demanddrive.com/podcast/building-sales-and-marketing-alignment 📣 More Podcast Episodes: https://bit.ly/dD-Pod 👋 Meet our team: https://bit.ly/dD-Team 👍 Follow us on LinkedIn: https://bit.ly/dD-LI ⭐ Want to work with us?: https://bit.ly/Contact-dD 🤝 Want to work for us?:  https://bit.ly/dD-Careers