Episode 5: Beyond the Algorithm: Smart Social Media Strategies with Jodie Brown

Episode Summary:In this episode of The Expansion Code, I sit down with Jodie Brown, marketing strategist and social media expert, to unravel the mysteries of social media marketing. Jodie shares why viral posts don’t always equal success, how market sophistication has changed the way businesses need to approach social media, and why chasing trends without strategy is a waste of time.If you’ve ever felt like you’re posting into the void, overwhelmed by the algorithm, or just exhausted by the constant changes, this conversation is going to change your perspective on social media forever. We cover real, practical strategies that business owners, beauty professionals, and educators can use to create content that converts—without burning out.Plus, Jodie spills the tea on her insider conversation with Instagram HQ—what she learned might surprise you!Key Takeaways:Create for your audience, optimize for the algorithm—not the other way around! Social media is a search engine—82% of Gen Z and millennials use Instagram to look up businesses. Repetition = Reputation—Stop worrying about repeating yourself, because no one remembers your posts from six months ago! Market sophistication is real—what worked in 2020 won’t work in 2024. You need a clear, unique value proposition to stand out. Pre-plan your content—treat social media like marketing, not an afterthought. Going viral isn’t always helpful—it only works if it’s hyper-relevant to your business.Resources & Mentions:Jodie Brown’s Website: www.jodiebrown.caJodie’s Podcast: Visionary Rising PodcastFollow Jodie on Instagram: @itsjodiebrownBook Mentioned: Who Not How by Dan SullivanHow to Connect with Heather:Follow Heather on Instagram: @iamheatherdickFollow The Expansion Code Podcast: @theexpansioncodeWebsite & Resources: www.theexpansioncode.caWant to work with Heather? Check out her consulting packages, free resources, and strategy sessions on her website.Podcast Sponsor: Blush ArtistryThis episode is proudly sponsored by Blush Artistry—your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.Book your appointment at: www.blush-artistry.caFollow Blush on Instagram: @blushartistrymuaDon't Forget to Subscribe & Review!Follow the podcast so you never miss an episode.Leave a review—it seriously helps!Share this episode with a friend who needs social media clarity.Check out our giveaways—details are always in the show notes & on Instagram!Catch our full episodes on YouTube  https://www.youtube.com/@TheExpansionCode-HeatherDickPodcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.