Episode 5: Experience is the new differentiator

from Beyond the Index: Unlocking Today's B2B Success Drivers

Jake Hird, EVP Strategy at Dentsu B2B, is joined by CX and customer success leader, Holly Adu-Kissi, and Simon Coghlan, Executive Partner at Merkle, to discuss how immersive, connected brand experiences can help brands stay relevant and respond to the evolving needs of today’s B2B buyers.  Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Jake Hird, EVP Strategy at Dentsu B2B, is joined by CX and customer success leader, Holly Adu-Kissi, and Simon Coghlan, Executive Partner at Merkle, to discuss how immersive, connected brand experiences can help brands stay relevant and respond to the evolving needs of today’s B2B buyers. Hosted on Acast. See acast.com/privacy for more information.

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Episode 5: Experience is the new differentiator

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This episode is 27 minutes long.

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This episode was published on March 17, 2026.

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