EPISODE · Dec 9, 2025 · 9 MIN
Episode 5 - NYC Playbook Conversations: How Culture, Creativity, and Connection Are Redefining Sports Marketing
from The Playbook Podcast Powered by Talisman · host Talisman Agency
In this episode, we unpack the forces reshaping modern sports marketing. From shifting fan behaviors to the blurring lines between sport, culture, and entertainment, Talisman Founder Dharpan Randhawa introduces key themes in sports marketing, including what it now takes to build connection and cut through. This opening conversation sets the stage for how brands can evolve from traditional sponsorship models to deeper, more authentic expressions of relevance and value.
What this episode covers
In this episode, we unpack the forces reshaping modern sports marketing. From shifting fan behaviors to the blurring lines between sport, culture, and entertainment, Talisman Founder Dharpan Randhawa introduces key themes in sports marketing, including what it now takes to build connection and cut through. This opening conversation sets the stage for how brands can evolve from traditional sponsorship models to deeper, more authentic expressions of relevance and value.
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Episode 5 - NYC Playbook Conversations: How Culture, Creativity, and Connection Are Redefining Sports Marketing
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