Episode 5 – Strategic Selling, Smart Cities & Staying Resilient – With Bruce Katzel

Key Topics Covered:  How COVID reshaped Bruce’s approach to relationship-building and sales The mindset behind closing a $5.5M deal (on a napkin!) 5G, IoT, and the challenges of scaling next-gen infrastructure The game-changing role of AI in traffic, telecom, and enterprise Why big pipelines matter—and how to build them right Overcoming rejection, burnout, and the long sales cycle Mentorship, resilience, and paying it forward in your career Mentioned in This Episode NoTraffic – AI-powered traffic management platform Franklin Covey & Solution Selling frameworks The evolution of BSS/OSS and smart city infrastructure How cloud-native and AI tools are disrupting legacy industries The power of community, mentorship, and long-term relationships   About Bruce Katzel Bruce Katzel is a high-impact sales executive with expertise in IoT, 5G, AI, and telecom solutions. He’s led major digital transformation projects, built cross-vertical partnerships, and worked closely with startups and enterprises alike. Now, he’s focused on mentoring the next generation of sellers, helping companies craft smart go-to-market plans, and championing meaningful, purpose-driven growth.   Connect with Bruce KatzelLinkedIn: https://www.linkedin.com/in/bruce-katzel-595493/ Stay ConnectedEnjoyed this episode? Make sure to subscribe and stay updated for more insightful conversations with inspiring guests.