Episode 5: The Most Visible Data Problem on Your Website

Missing images are one of the most visible data quality problems on any eCommerce site, and one of the least likely to be treated as a data problem.  The result is grey placeholders that quietly kill conversion, suppress marketplace listings, and tell your buyers you don't care enough about the product to show them what it looks like.In this episode, Clare breaks down why this keeps happening and what to do about it.In this episode:The grey placeholder test, and why more than 10% means your customers have already noticedWhy missing images are a data problem, not a marketing problemThe five ways images fall through the cracksWhat a placeholder actually signals to your buyersHow some B2B distributors are sitting on 20-30% of their catalogue with no imageryScore it, source it, gate it: what to do about itWhy images need to be part of supplier data submission, not a follow-up