Episode 51 - Understanding your Product’s Audience to Create a Hitlist of your Dreams

Spend time understanding who would buy your product, and turn that information into a goldmine of a hitlist, through an acronym I coined called CASAR. Show Notes: Example of CASAR filled out for the Baby Bites Keeper: A unique suction cup container that acts as both a baby food bowl and a storage container for the fridge. Category: Meal time baby products. Audience: Moms walking the baby aisle, looking for meal time products for her baby aged between 4 to 9 months old. Similar products: Rubber plates, bowls and utensils. Application: Using it as a bowl for baby to eat from, and storing it with its lid in the fridge when done. Retailers: Target, Walmart, Buy Buy Baby.