Episode 52 - Using your Product’s Audience to Find Companies with Large Distribution

from The Serial Inventing Podcast · host Courtney Laschkewitsch

Show Notes: CASAR from previous episode for the Baby Bites Keeper: A unique suction cup container that acts as both a baby food bowl and a storage container for the fridge. Category: Meal time baby products Audience: Moms walking the baby aisle, looking for meal time products for her baby aged between 4 to 9 months old. Similar products: Rubber plates, bowls and utensils. Application: Using it as a bowl for baby to eat from, and storing it with its lid in the fridge when done. Retailers: Target, Walmart, Buy Buy Baby.

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