Episode 54: Marketers Are Friends, Not Food

How Kate Erwin, Head of Content at Contractbook, breaks bread with her sales counterparts to support company growth. === Marketing gets a bad rap in the world of SaaS sales. They’re looked at as the “fluff” behind the real work - sales. And as fun as it is to belittle marketing, their jobs can make the lives of their sales counterparts much, much easier. From creating personalized content to running large-scale events, marketing has the opportunity to support and enable reps in a way that others can’t. Our guest, Kate Erwin, has made that her mission as a marketer. She constantly asks a simple, but powerful, question to help strengthen the relationship she has with her sales team: “How can I support you?” Kate sat down with us to share more about her mindset as a marketer, how she fosters alignment at her company, and what you (yes, you!) can do to start bridging the gap between these departments at your own company. === 💻 Kate's Episode Page: demanddrive.com/podcast/marketers-are-friends-not-food 📣 More Podcast Episodes: https://bit.ly/dD-Pod 👋 Meet our team: https://bit.ly/dD-Team 👍 Follow us on LinkedIn: https://bit.ly/dD-LI ⭐ Want to work with us?: https://bit.ly/Contact-dD 🤝 Want to work for us?:  https://bit.ly/dD-Careers