Episode 55: Live from the BigFive Summit -- GTM for SMEs

Episode 55 of the Big5D Podcast once again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa. This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a panel on Go to Market Strategies for SMEs led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting). The panel features three entrepreneurs who have seen it all and can at the very least steer small business founders away from obvious mistakes in the early stages of their business journey. The panelists offer a wide array of insights for founders on everything from tactics to avoid to tactics not to overlook, especially in a business's early stages. The panelists joining Amanda are Bernadene Appalsamy, Ledger Leap; Tim Shoko, Umlilo Energy; and Remi du Preez, Polygon. This episode of the Big5D Podcast is supported by the 2025 BigFive Summit sponsors. Absa Group (absa.africa) Dialog (localdialog.com) Nspyre (nspyre.co.za) Networds (networds.co.za) AfriGIS (afrigis.co.za) Pragmattica Consulting (pragmattica.co.za)