Episode 57 - Is your Bank or Credit Union on TOO Many Social Media Platforms?

from Hit Record Podcast - FI GROW Solutions · host FI GROW Solutions

Meredith Olmstead of FI GROW Solutions and Sophie Bawany discuss evolving social media strategies for financial institutions.Three Key Takeaways:Know Your Audience: Different age groups favor different platforms; younger users lean towards TikTok and Instagram, while older ones use Facebook.Tailor Content: Platforms require unique content to match their specific audience and algorithms.Invest Smartly: Achieving organic viral growth in finance is rare; budgeting for content boosts and influencer partnerships is key.

What this episode covers

Meredith Olmstead of FI GROW Solutions and Sophie Bawany discuss evolving social media strategies for financial institutions. Three Key Takeaways: Know Your Audience: Different age groups favor different platforms; younger users lean towards TikTok and Instagram, while older ones use Facebook.Tailor Content: Platforms require unique content to match their specific audience and algorithms.Invest Smartly: Achieving organic viral growth in finance is rare; budgeting for content boosts and influe...