Episode 57: The Power Of Brevity

'I didn't have time to write a short letter, so I wrote a long one instead'. Mark Twain would have been writing about digital practitioners had he written that today. How many times have we sat through interminable presentations with 140 slides of data, minutely dissecting every point, speculating endlessly on the causes of fluctuations in performance? For people who work in communications, we sometimes find it hard to communicate. Why is that? Why can't we be direct? Why can't we get to the point? And what do we lose by not doing so?

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This episode was published on June 6, 2016.

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