EPISODE · Oct 9, 2024 · 8 MIN
Episode 59 - How to Sell the Souls of Your Product
from The Serial Inventing Podcast · host Courtney Laschkewitsch
How do you make sure your sell sheet really pack a punch when it comes to the language on it? Well - it starts with really understanding the benefits of your product - the souls of each benefit if you will. This episode talks about a technique you can use to get there. Show Notes: LEI: https://www.lean.org/lexicon-terms/5-whys/#:~:text=5%20Whys%20is%20the%20practice,to%20discover%20the%20root%20cause. Tulip: https://tulip.co/glossary/five-whys/ Mind Tools: https://www.mindtools.com/a3mi00v/5-whys Root Cause Analysis: https://tulip.co/blog/fishbone-ishikawa-diagram-template-for-root-cause-analysis/? Sell Sheet Lingo Webinar: https://www.youtube.com/watch?v=mIYtVNkAwXQ Jahmali Campbell: https://www.linkedin.com/posts/jahmali-campbell-3490a2258_motivationmonday-becomeyourbest-activity-7129898066538573824-ZF-E/
What this episode covers
How do you make sure your sell sheet really pack a punch when it comes to the language on it? Well - it starts with really understanding the benefits of your product - the souls of each benefit if you will. This episode talks about a technique you can use to get there. Show Notes: LEI: https://www.lean.org/lexicon-terms/5-whys/#:~:text=5%20Whys%20is%20the%20practice,to%20discover%20the%20root%20cause. Tulip: https://tulip.co/glossary/five-whys/ Mind Tools: https://www.mindtools.com/a3mi00v/5-whys Root Cause Analysis: https://tulip.co/blog/fishbone-ishikawa-diagram-template-for-root-cause-analysis/? Sell Sheet Lingo Webinar: https://www.youtube.com/watch?v=mIYtVNkAwXQ Jahmali Campbell: https://www.linkedin.com/posts/jahmali-campbell-3490a2258_motivationmonday-becomeyourbest-activity-7129898066538573824-ZF-E/
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Episode 59 - How to Sell the Souls of Your Product
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