Episode 59 - What If You Build It...And No One Comes?

So you’ve worked it all out - you have a master plan for launching your product….but what if you build it and nobody comes? This happens more than you think It’s important not to measure success against big league players that you’re trying to model.   This takes a while, and there’s no such thing as overnight success The best thing you can do is change your approach - experiment with new techniques.  The worst thing you can do is change your style, your vision, your unique offering. Find small successes along the way to validate and inspire you. You have to be comfortable with hustle.