EPISODE 66 - DARA CAPONIGRO

Dara Caponigro is the Chief Creative Officer of F. Schumacher & Co. and Creative Director of Schumacher. F. Schumacher & Co. is a 131-year-old American company that comprises both Schumacher, the luxury fabric and wallcovering house, and Patterson Flynn Martin, the prestigious rug firm. Caponigro directs and oversees product development, digital and print marketing, PR and events, licensing, the Schumacher blog and visual merchandising. She is also Editor in Chief of Schumacher’s luxury design magazine, Frederic. Caponigro is the author of The Authentics, which delves into the lives and homes of original trailblazers in the creative world as well as Domino, the Book of Decorating, a NY Times bestseller. Her most recent book S Is for Style: The Schumacher Book of Decoration celebrates the limitless possibilities of decorating and helps readers identify their personal style. Prior to joining Schumacher, Caponigro held many illustrious positions as a magazine editor, specializing in interior design and architecture. Most recently, Caponigro was the Editor-in-Chief of Veranda, establishing it as a global luxury brand. During her tenure, which coincided with both a recession and a decline in overall magazine readership, both Veranda's newsstand sales and advertising revenue increased by double digit percentages. Caponigro was also a founding editor of domino where she was Style Director from 2004 to 2009. She also held the positions of Design and Decoration Director at Elle Decor and Decorating Director at House Beautiful. She began her career at The Cooper-Hewitt Museum. Caponigro is known for her ability to develop and invigorate brands, whether it’s breathing new life into existing companies or building them from scratch. With her discerning eye and uncanny ability to know her audience, she is able to dissect a property’s assets, give it a distinct personality, and evolve it to its full potential. Caponigro holds a BA from Barnard College where she graduated Phi Beta Kappa. She lives in the Bronx with her husband, David Steinberger, and their two children, Sofia and Stefan. Their homes have been published in House Beautiful, Elle Decor, Veranda, domino, The Wall Street Journal, and The New York Times. https://www.instagram.com/dara_caponigro/?hl=en [email protected]