Episode 7: Brand USA President and CEO Fred Dixon

In Episode 6 of Love2Lead, Al and Aaron are joined by Fred Dixon, President and CEO of Brand USA, for a conversation on leadership, partnership, and the power of travel to connect people and communities.With decades of experience across the tourism and destination marketing industry, Fred reflects on what it takes to lead through change, build alignment across stakeholders, and champion the United States on the global stage. He shares perspective on the importance of collaboration, innovation, and storytelling in strengthening the travel industry and driving meaningful impact.The episode also the role of destination leaders in supporting local economies, and the opportunities ahead for the next generation of tourism professionals. Fred offers thoughtful advice on staying curious, building strong relationships, learning from challenges, and leading with purpose.Thanks to our sponsors: PCMA, Longwoods International, Tourism Economics, and SearchWide Global.