Episode 7. Brand Voice Part 1: Build Your Nonprofit’s Brand Voice

How much does your fundraising copy impact your results? Anna Koons, BDI Creative Content Manager, is sharing how effective fundraising starts with consistent, clear communications – and how you can make this happen at your organization, starting today!In this episode, you’ll learn how to…Develop a style guide of copy mandatories for stronger fundraisingIdentify your organization’s unique brand voiceLet go of details that don’t really matter when it comes to resultsIt’s critical to understand how well your brand voice and messaging strategy connect with your donors and prospective supporters. Listen now to learn how to take your fundraising copy to the next level and amplify your message for more impact today!Episode Highlights:Copy mandatories: The building blocks of brand voiceNitty gritty questions to nail down your communication standardsHow and when to use people-first language (and why it’s important)Deciding on your tone – religious, urgent or donor-centric?Messaging matters: How tone of voice impacts resultsDo grammar rules make a difference? Maybe not…How to start building your nonprofit’s brand voicePLUS… The most controversial grammar rules in the world!Connect with us!Connect with Katrina Williams: LinkedInConnect with Anna Koons: LinkedInConnect with BDI: Website | LinkedIn | Facebook | InstagramResources:Article: How (and When!) to Use People-First Language in Your FundraisingArticle: 2 Ways to Improve Your Fundraising CopyArticle: How to Inspire Donors with your Nonprofit StoryArticle: Essential Ingredients for Nonprofit Copywriting Success