Episode 7: Let's UNDO carbon with Georgia Pemberton

In our latest episode of the pod, we hear from the optimistic force-of-nature that is Georgia Pemberton, Head of Enterprise Sales for UNDO. Best known for their high-permanence carbon removal solution, enhanced rock weathering, the team at UNDO work with businesses of all sizes on their journey to net zero.In this insightful chat Joe and Georgia talk about:the fascinating, ancient and nature-enabled method of carbon removal that have put UNDO on the map;how to cross the chasm of change and make carbon removal work if you’re a climate forward business that want to make an impact;the need for education and why there are still too many acronyms in the industry;and they break down carbon credits to demystify how we define quality and how to navigate greenwashing fears.