Episode #7: Pete Brown, ASH Interactive

In this episode of Behind the Brand, hosts Adam Hayes and Bob Paden sit down with Pete Brown, founder of Ash Interactive, for a candid and insightful conversation about entrepreneurship, creativity, and the realities of building a business from the ground up. Pete shares his journey from growing up in Michigan and starting out as an elementary school teacher, to making the leap into the world of technology, video production, and ultimately launching Ash Interactive. He opens up about the challenges and rewards of transitioning from a solo freelancer to building a team, and the importance of having a strong support system—both at home and in business. Listeners will hear Pete's honest take on the romanticized view of entrepreneurship, the necessity of learning through failure, and why surrounding yourself with mentors and like-minded people is crucial for growth. The conversation also dives into the unique challenges faced by nonprofits and small businesses, especially when it comes to marketing, technology, and overcoming the "we can't do it" mindset. Pete discusses the evolving role of AI in marketing, the pitfalls of chasing instant results, and the value of building authentic, sustainable strategies over quick fixes. He also shares how Ash Interactive is empowering nonprofits and small businesses to tell their stories and connect with their communities. Whether you're a business owner, nonprofit leader, or just curious about the behind-the-scenes of building a brand, this episode is packed with practical wisdom, humor, and inspiration from someone who's walked the walk.