Episode 78: The Luxury of Losing Everything

from The Right Questions with James Victore · host James Victore

Oh ShitSusie Batiz went from surviving abuse, depression, and bankruptcy to building Poo-Pourri into a cultural icon and a massive business built on a deceptively simple idea: make the bathroom smell better. The part that grabbed us, though, isn’t the product story. It’s how she learned to trust her intuition when life stripped everything else away, and how that “luxury of losing everything” became the reset that finally felt like freedom.Like this? Join us on Substack and subscribe to get the podcast and all my other work delivered straight to your inbox. Follow me on Instagram (@jamesvictore) for all my big ideas and inspiration!

What this episode covers

Oh Shit Susie Batiz went from surviving abuse, depression, and bankruptcy to building Poo-Pourri into a cultural icon and a massive business built on a deceptively simple idea: make the bathroom smell better. The part that grabbed us, though, isn’t the product story. It’s how she learned to trust her intuition when life stripped everything else away, and how that “luxury of losing everything” became the reset that finally felt like freedom. Like this? Join us on Substack and subscribe to ...

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Episode 78: The Luxury of Losing Everything

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How long is this episode of The Right Questions with James Victore?

This episode is 33 minutes long.

When was this The Right Questions with James Victore episode published?

This episode was published on April 9, 2026.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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