Episode 8. Brand Voice Part 2: The Healthy Tension Between Brand Style and Best Practice

What do you do when there’s tension between what you think your brand should sound like and fundraising best practices? Anna Koons, BDI Creative Content Manager, discusses the balance between staying true to your nonprofit’s brand while still getting results – and why it’s a healthy dynamic to have. In this episode, you’ll learn…How to handle tension between brand style and best practice When and when not to prioritize brand guidelinesWhy an outside perspective can be helpfulBoth brand style and best practice are critical to connecting with your donors and prospective supporters. Listen now to learn how to balance the two for a strategy that stays true to your brand – while amplifying your message for more impact!Episode Highlights:Copy mandatories: The building blocks of brand voiceNitty gritty questions to nail down your communication standardsHow to handle tension between creative mandatories and best practices When it might be okay to compromise on your standardsWhat best practices should you implement to boost resultsHow and when to use people-first language (and why it’s important)Do grammar rules make a difference? Maybe not…Connect with us!Connect with Katrina Williams: LinkedInConnect with Anna Koons: LinkedInConnect with BDI: Website | LinkedIn | Facebook | InstagramResources:Article: How (and When!) to Use People-First Language in Your FundraisingArticle: 2 Ways to Improve Your Fundraising CopyArticle: How to Inspire Donors with your Nonprofit StoryArticle: Essential Ingredients for Nonprofit Copywriting Success