Episode 8: Dr. Jenny Lukow, Associate Professor of Sport Management

In this episode of Not For Credit, we sit down with Dr. Jennifer “Jenny” Lukow, Associate Professor of Sport Management, to explore a career shaped by resilience, passion, and a lifelong love of sports.Jenny shares the remarkable story of how Hurricane Katrina unexpectedly redirected her path—from teaching in New Orleans to finding a long-term home at High Point University. Her firsthand account of evacuation, uncertainty, and rebuilding offers a powerful look at how moments of crisis can redefine both personal and professional trajectories. Along the way, she tells the unforgettable story of adopting a stray cat in the aftermath of the storm—proof that even in chaos, meaningful connections can emerge.We also dive into her deep-rooted passion for sports, from childhood days spent at Orioles games to her unwavering loyalty to Baltimore teams. That passion fuels her work in the classroom, where she helps students understand the business side of sports—the people, strategy, and operations behind every game-day experience.Jenny reflects on building the sport management program at HPU from the ground up, transforming it from a one-person operation into a thriving, student-driven program with hundreds of majors and alumni working across the sports industry. From NIL opportunities to careers that don’t even exist yet, she highlights the ever-evolving nature of sport—and why the possibilities for students are truly endless.It’s a conversation about adaptability, mentorship, and finding your lane—plus a few hidden song lyrics if you’re paying close attention.