Episode 8 - NYC Playbook Conversations: How Rachel Jacobson Built a New Kind of Sports League

from The Playbook Podcast Powered by Talisman · host Talisman Agency

In this episode, former NBA executive and Drone Racing League CEO Rachel Jacobson shares an unfiltered look at building emerging sports into mainstream properties. From betting on yourself to finding untapped Gen Z audiences, Rachel unpacks the strategy behind scaling digital-first leagues, empowering women in leadership, and turning purpose into commercial success. It’s a playbook on disruption, innovation, and why comfort is the enemy of progress.

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This episode is 34 minutes long.

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This episode was published on December 9, 2025.

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