Episode #8: Sarah Kendrick, RHEA Services

In this insightful episode of the Behind the Brand podcast, hosts Adam Hayes and Bob Paden sit down with Sarah Kendrick, founder of RHEA Services, to explore the unique and deeply meaningful business she has created. Sarah shares her personal journey from a 14-year career as a music therapist to starting RHEA Services in 2020—driven by her own family's experience with sudden loss and the challenges that come with managing essential but often overlooked details during difficult times. Raya Services specializes in helping individuals and families capture and organize vital personal and business information that otherwise remains locked in someone's memory. Sarah explains how her service is distinct from traditional estate planning: while wills cover legal and financial matters, RHEA Services focuses on day-to-day essential details like caregiving preferences, managing household tasks, and business continuity plans that ease the burden during life's unexpected turns. The conversation delves into the practical aspects of Sarah's work, including her unique pre-planning books tailored for personal, business, and caregiver needs. She describes the process, emphasizing the importance of proactive planning to avoid chaos and make transitions smoother for loved ones. Listeners will also hear about the inspiration behind the company name, the challenges Sarah faced building her business, and the vital role of empathy, advocacy, and relief in her mission. This episode is a powerful reminder of the importance of preparation and communication to leave a lasting legacy without overwhelming those left behind. Contact details and ways to connect with Sarah Kendrick and RHEA Services are shared for those interested in learning more or seeking her guidance.