Episode 87 [Thrive]: How Estée Lauder Sold Permission, Not Perfume

from The One Percent Project · host Pritish Sanyal

How Estée Lauder transformed the cosmetic industry and built an empire:Estée Lauder built a cosmetics empire not by inventing perfume, but by reimagining how it was sold—transforming fragrance from a luxury gift women waited to receive into an everyday self-care product they bought for themselves.Follow & Subscribe:Newsletter: https://www.onepercent.live/subscribe WhatsApp: ⁠⁠https://bit.ly/TOP_WA2 ⁠⁠ YouTube: ⁠⁠https://bit.ly/TOP_YouTubeVideosPritish Sanyal: https://www.linkedin.com/in/pritishsanyal/

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