EPISODE · Apr 15, 2026 · 29 MIN
Episode 9: Unlocked with Austin & Elizabeth, featuring Kiri Masters
from Unlocked with Austin and Elizabeth · host Unlocked with Austin and Elizabeth
In this episode of Unlocked, Kiri Masters, a leading voice in retail media, shares her journey from banking to founding an Amazon marketing agency. She discusses the evolution of retail media, the impact of AI on content creation, and the changing landscape of consumer behavior. Kiri emphasizes the importance of storytelling in marketing and the need for collaboration in the retail media space. The conversation also touches on career insights and the value of platforms like LinkedIn for industry professionals.
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Episode 9: Unlocked with Austin & Elizabeth, featuring Kiri Masters
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