Episode II - The Monster Unleashed
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Summary
Hi Everyone, welcome to the 2nd episode of my podcast on my amazon bestseller “Troll proof branding in the age of doppelgängers”. The book is available on amazon US, UK and India and also on flipkart and has a kindle edition too. In this Episode I would like to unleash the monstrous doppelgänger imagery and how it affects the brands reputation be it product or personality. I will be taking you through the introduction to the doppelgänger phenomenon through the lens of various brands like Narendra Modi, Rahul Gandhi, IPL, Starbucks and Nike.
First published
08/13/2022
Genres
Duration
14 minutes
Parent Podcast
Troll Proof Branding In The Age of Doppelgangers By Gaurav Sood
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Episode III - The Brand New World
08/13/2022
Hi Everyone, I Gaurav Sood, Welcome you all to the 3rd episode of my podcast on my amazon best selling book “Troll Proof branding in the age of doppelgangers”, published by sage publication. In this episode we will discover “How iconic brands are built” and how Internet & Technology has empowered the consumers
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Episode I - Troll Proof Branding In The Age of Doppelgangers By Prof. Gaurav Sood
08/11/2022
From the author of the best-seller, Impact of Brand doppelgänger Image on the Indian Premiere League (IPL), comes a tome on the unique pop culture phenomenon known as Brand Doppelgänger. Published under SAGE India’s business imprint Response, this book explores the psychological and behavioural aspects of consumers and the competing brands in the online space. It delves deep into the mechanisms of Fake News, Culture Jamming, Brand Hacktivism, and Trolling by citing real-life case studies of personal and corporate brands like Rahul Gandhi, Facebook, IPL, Starbucks, Nike, and others.
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091: Devan Sood of Orca
06/09/2023
Devan Sood is the Co-Founder of Orca, a membership-based network of furnished month-to-month accommodations in dream destinations around the world. As working a 9-5 increasingly no longer requires a long commute to a 5’ x 5’ cubicle, Orca is designed for digital nomads who travel freely and work remotely around the globe. A digital nomad himself, Sood is currently traveling the world helping inspire others to ditch their 12-month lease and live in a myriad of their dream destinations, without breaking the bank. Sood grew up in Los Angeles and jumped into his first venture at the ripe age of 14 when he started Unlimited Ltd. Clothing. Within less than 3 years, Unlimited Ltd. was being sold in multiple countries, endorsed by top celebrities, and working with charities across the globe. I had a chance to meet Sood when he was at Babson College where he was racing to graduate early and build more startups. He graduated in less than 3 years and moved back to LA to launch a marketing consulting firm specializing in creative growth strategies to market to Millennials and Generation Z. That venture evolved into 96-LA, Sood’s growth agency focused on helping early-stage consumer-facing tech startups with product-led growth and acquisition experimentation. With 96-LA still growing, Sood is leveraging his consulting skills to fuel the growth of Orca, while he travels the world living the experiences he is pitching to fellow digital nomads. We talk about all of this, Sood’s advocating for “teen-preneurship” and much more.
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Episode IV - Culture Jamming – a creation of brand doppelgänger imagery
08/14/2022
Hi Everyone, I Gaurav Sood author of my amazon best selling book “Troll proof branding in the age of doppelgängers” welcome you all to the 4th episode of my podcast. In this I will discuss the creation of brand doppelgänger through culture jamming. Past decade has witnessed, anti-brand activists have used culture jamming as a creative practice for creation of a brand’s doppelgänger image. The Oxford dictionary defines culture jamming as, “The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands.” Microsoft, Starbucks, Maggie, McDonald, Indian Premier league, Donald Trump, Rahul Gandhi and Narender Modi all have faced consumer or public backlash by culture jamming by subverted and mocking of the corporate and political icons.
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