Episode Nine: Ibraheem Basir • A Dozen Cousins

In episode nine, Accountfully's Managing Partner, Brad Ebenhoeh sits down with A Dozen Cousins' CO-Founder and CEO, Ibraheem Basir.  Ibraheem grew up in Brooklyn in a big family (hence the name) and wanted to combine two important elements into one product; take the joy of the eclectic multicultural flavors he experienced eating with his family, and turn it into a convenient, healthy food option.  He is no stranger to the complex food business, and has worked for large CPG companies.  These opportunities allowed him to hone his talent for understanding the formal business side, especially recognizing untapped business opportunities. Ready-to-eat beans became the right option because of their ability to combine the elements of "taste, health, and culture".  It was also an untapped market in the food world.  Basir takes us on the journey of his growing empire and outlines the strategic, yet methodical thought processes that have allowed him to realize his business goals. You can also read more inside insight on our client spotlight, featuring A Dozen Cousins on the Accountfully blog:  http://blog.accountfully.com/tag/meet-our-clientsThe A Dozen Cousins Website:  https://www.adozencousins.comAccountfully's Client Spotlight on A Dozen Cousins:  https://blog.accountfully.com/client-spotlight-a-dozen-cousinsMORE RESOURCESMore CPG Resources:  http://bit.ly/Accountfully_ResourcesJoin The Accountfully Alliance Group:Become part of the in-depth conversation with fellow CPG business owners     Facebook:  http://bit.ly/Accountfully_Alliance_FB     LinkedIn:  http://bit.ly/Accountfully_Alliance_LIDownload The Inventory Handbook:  http://bit.ly/TheInventoryHandbookUse the power of your inventory to grow your businessConnect with usFor more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.  • • •Follow us on social media to take advantage of even more info and news.