Episode Three - Lessons Learned While Marketing Bookkeeping Services

In this episode of "Gentle Frogs Bookkeeping Lily Pad," host Rachel Barnett shares her journey as a small bookkeeping business owner. Rachel discusses various marketing strategies she experimented with, including sending postcards, generating curated lists, and participating in community events. She reflects on the lessons learned from these experiences, emphasizing the importance of authenticity and personal connection in marketing efforts. Additionally, Rachel talks about her approach to content creation, like her "How do I" blogs and YouTube videos, and the significance of being a QuickBooks Online pro advisor. She shares insights on networking, both within the bookkeeping community and with software vendors, highlighting the value of building relationships for referrals. Throughout the podcast, Rachel's narrative is filled with themes of appreciation, gratitude, and the continuous learning that comes with running a small business. Her story is a blend of practical advice, personal anecdotes, and encouragement for fellow bookkeepers navigating similar paths. Links: https://yoursalesmaven.com/wp-content/uploads/2021/06/17-Buying-Signals-from-Sales-Maven-Nikki-Rausch.pdf https://kcls.org/resources-types/databases/ https://www.gentlefrog.com/qbo-courses/ https://www.youtube.com/c/gentlefrog https://www.nerdenterprises.com/advanced-video-editing-with-camtasia https://www.linkedin.com/in/snezana-markoc-908124170/