Episode Trailer: The New Media Deal Market: Who Has Leverage Now?

The creator economy is maturing, and the rules of media deals are changing fast. In this episode of The Media Machine, Buchwald executive Scott Kaufman takes us inside today's media deal market to unpack who actually has leverage, where capital is moving, and what creators, producers, and operators are still getting wrong. From podcast deals and IP ownership to audience control, brand partnerships, and shifting buyer behavior, this conversation breaks down how the business of media is evolving in real time. 🎧 Full episode coming soon.