Erik Modig: Ljudets kraft i kommunikation

Direkt från Handelshögskolan hör vi forskaren och författaren Erik Modig tala från forskarperspektivet om tankar vs. känslor i marknadsföring och kommunikation. Vad är det egentligen som ligger bakom de beslut som vi fattar i vardagen och hur kan ljud eller specifika låtar påverka dessa beslut? Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Direkt från Handelshögskolan hör vi forskaren och författaren Erik Modig tala från forskarperspektivet om tankar vs. känslor i marknadsföring och kommunikation. Vad är det egentligen som ligger bakom de beslut som vi fattar i vardagen och hur kan ljud eller specifika låtar påverka dessa beslut? Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on November 12, 2020.

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