Erika Ayers Badan, CEO of Food52, becoming a leader, Barstool + content journey, & cooking media!

Erika's leadership talents enabled the transformation, as CEO of Barstool Sports, from still determining the company's revenue streams to becoming acquired for over $500M! She paved the way for content lead brands to be not just profitable, but highly lucrative. She additionally innovated Barstool from a content standpoint and diversified avenues to monetize. Erika recently took up the exciting role as CEO of Food52, an incredibly important company to the cooking space globally. It reaches millions with a similar content first approach. Having been leading media and internet companies for some time as CMO of AOL to Barstool, she has rightfully been regarded as one of the most powerful and impactful women in sports and media worldwide by Forbes and others! Erika authored the book "Nobody Cares About Your Career" which is a very upfront take on what really goes into becoming the best version of yourself from her incredible journey so far! It is filled with interesting accounts that provide details into how she operates successfully. She shares how her passion for being a business leader began, how the opportunity to be involved in Barstool happened, what it took to make Barstool scale so much, and more. Further, she touches on her aspirations as CEO of Food52, how she is now using media to scale the business, her personal brand, and goals!