EPISODE · Jun 5, 2026 · 39 MIN
Ethical AI and Responsible Marketing Practice
from Neil Wilkins Podcast · host Neil Wilkins
How marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practiceAI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction At the same time, trust, transparency and governance are becoming commercial as well as ethical issues By the end of this session, you should be able to:- Understand the main ethical risks in marketing AI use- Apply simple frameworks for responsible decision-making- Recognise bias, opacity and governance gaps- Use practical safeguards for content, targeting and automation- Clarify the marketer’s role in trustworthy AI adoptionMore content like this at Cambridge Marketing College http://marketingcollege.com/events
What this episode covers
How marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practiceAI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction At the same time, trust, transparency and governance are becoming commercial as well as ethical issues By the end of this session, you should be able to:- Understand the main ethical risks in marketing AI use- Apply simple frameworks for responsible decision-making- Recognise bias, opacity and governance gaps- Use practical safeguards for content, targeting and automation- Clarify the marketer’s role in trustworthy AI adoptionMore content like this at Cambridge Marketing College http://marketingcollege.com/events
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Ethical AI and Responsible Marketing Practice
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