€1 Billion in New Revenue: Bruno Pešec on Profitable Innovation

Most companies talk about innovation. Very few actually profit from it.Bruno Pešec is one of the rare advisors who has helped senior leaders unlock €1 billion in new revenue and open doors to €28 billion in new market opportunities. Not by preaching theory. By rolling up his sleeves inside organisations across defense, manufacturing, financial services, healthcare, and more.He has been trained by Toyota in corporate value creation. He co-founded Norway's largest Lean Startup community. He co-authored Augmented Strategy. He created an award-winning board game called Playing Lean. He is currently completing a doctorate in organizational change, focused on why large enterprises consistently struggle to innovate.In this episode, we talk about:· What "profitable innovation" actually means· Why most companies confuse activity with progress· The structural reasons large organisations fail at innovation· How to spot "innovation theater" (and what to do instead)· Why training employees to innovate is pointless without the right systems· What Toyota taught him that he could not have learned anywhere else· How to build an innovation capability that does not collapse when you stop championing itBruno is direct, provocative, and grounded in real results. No buzzwords. No innovation theater. Just what actually works.Connect with Bruno:Website: pesec.no