Event Design and Constituent Relationships

Episode 11 of the Seeding Social Good podcast, hosted by Katrina VanHuss, titled "Event Design and Constituent Relationships" was published on March 21, 2024 and runs 32 minutes.

March 21, 2024 ·32m · Seeding Social Good

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Summary

The design of a nonprofit event has a profound impact on participants. It influences how much they donate or raise, and, most importantly, if they return the following year. In this episode, Blue Sea Foundation CEO, Brian Carney, describes how his organization designed Canada’s largest fundraising event, Coldest Night of the Year. Lessons learned by Brian and his team regarding things like swag and creating community make up the secret sauce behind the event’s success.

Episode Description

The design of a nonprofit event has a profound impact on participants. It influences how much they donate or raise, and, most importantly, if they return the following year. In this episode, Blue Sea Foundation CEO, Brian Carney, describes how his organization designed Canada’s largest fundraising event, Coldest Night of the Year. Lessons learned by Brian and his team regarding things like swag and creating community make up the secret sauce behind the event’s success.

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