EPISODE · Mar 21, 2024 · 32 MIN
Event Design and Constituent Relationships
from Seeding Social Good · host Katrina VanHuss
The design of a nonprofit event has a profound impact on participants. It influences how much they donate or raise, and, most importantly, if they return the following year. In this episode, Blue Sea Foundation CEO, Brian Carney, describes how his organization designed Canada’s largest fundraising event, Coldest Night of the Year. Lessons learned by Brian and his team regarding things like swag and creating community make up the secret sauce behind the event’s success.
What this episode covers
The design of a nonprofit event has a profound impact on participants. It influences how much they donate or raise, and, most importantly, if they return the following year. In this episode, Blue Sea Foundation CEO, Brian Carney, describes how his organization designed Canada’s largest fundraising event, Coldest Night of the Year. Lessons learned by Brian and his team regarding things like swag and creating community make up the secret sauce behind the event’s success.
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Event Design and Constituent Relationships
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