every influencer and their mom is starting a podcast

Let’s get meta, baby! In this episode, I explore why it seems like every influencer and their mom is starting a podcast. Surprise—it’s not for the money! (Or it might be, but most influencers are going to be sorely disappointed if that’s the case.) I also reflect on my own podcasting journey since I started in October 2022.Barside (my new podcast with Alex Su and Matt Margolis) covers the latest and greatest (and sometimes not-so-greatest) in the legal industry and is available on Spotify, Apple Podcasts, YouTube, and wherever else you listen.I’ll be doing a reading at the New York Public Library on Friday, December 15, in partnership with Substack! Come hang out with me :)References* Goodreads publishing drama* Pew Research Center Fact Sheet: Audio and Podcasting* Media 2023: Podcasting After The Hype, By The Numbers* Buzzsprout stats (scroll down for episode downloads in first seven days)* Study reveals that podcasters are now more influential than traditional influencers* Share of weekly podcast listeners influenced by podcast hosts and social media influencers in the United States as of May 2023, by generation* FTC sends warning to trade associations and individual health influencers* Mikayla Nogueira mascara ad controversy This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cecexie.substack.com/subscribe