Everything You Need to Know About Product-Led Growth with the author of the book, Wes Bush

Freemium, free trial, or reverse trial?Are stuck on this question?Unfortunately, you're thinking about Product-Led Growth (PLG) wrong.In this episode, Wes and I tackle common PLG Myths, and explain how you can effectively implement PLG for your product.Wes Bush is the Founder and CEO of ProductLed. He is a Best-Selling author of Product-Led Growth: How to Build a Product That Sells Itself and is one of the most sought-after Product Experts in the world.In our conversation, we cover:What is Product-Led Growth (PLG) | 01:27Who is PLG For | 13:33How to Add a PLG Motion | 22:38Packaging and Pricing Models in PLG | 31:17Acquisition Strategies for PLG | 50:43Understanding Product-Led Sales | 01:04:19How to Optimize for Free to Paid Conversion | 01:10:19Organizational Structure for PLG | 01:18:21Expansion Strategies in PLG | 01:26:06Is the Hype Around PLG Dying? | 01:27:04Wes on His Lessons from Failure | 01:29:34How to Survive the Current PM Job Market | 01:33:13The Impact of AI on Product Management | 01:36:03Brought to you by:Attio: The next generation CRMOneSchema: Automate CSV imports directly in your productCello: Your all-in-one platform for partner & user referralsStatsig: The complete platform for Product GrowthWhere to find WesLinkedInWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Gagan Biyani, Hila Qu, and George Harter. I’m so excited to share them with all of you. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe