Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing episode artwork

EPISODE · Nov 22, 2024 · 25 MIN

Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing

from The Message

David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer marketing. Articles mentioned in main discussion: https://www.campaigncanada.ca/article/1896798/band-aid-taps-content-creators-reinterpret-its-famous-jinglehttps://www.campaigncanada.ca/article/1889690/hyundai-partners-content-creators-show-off-redesigned-tucson https://www.campaigncanada.ca/article/1896622/taylor-swift-helping-toronto-music-school-again Hosted on Acast. See acast.com/privacy for more information.

David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer marketing. Articles mentioned in main discussion: https://www.campaigncanada.ca/article/1896798/band-aid-taps-content-creators-reinterpret-its-famous-jinglehttps://www.campaigncanada.ca/article/1889690/hyundai-partners-content-creators-show-off-redesigned-tucson https://www.campaigncanada.ca/article/1896622/taylor-swift-helping-toronto-music-school-again Hosted on Acast. See acast.com/privacy for more information.

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Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing

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David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer...

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