Experience Gap: waar merken geloofwaardigheid verliezen

Welkom bij Brand Focus, een podcast voor merken die willen groeien in een tijd waarin groei niet langer vanzelfsprekend is.In deze tweede aflevering spreekt host Pim van Helten met Michael Vromans, Chief Creative Officer bij DPDK, over de experience gap: de groeiende kloof tussen wat merken beloven en wat klanten daadwerkelijk ervaren.Waarom verliezen merken hun geloofwaardigheid eerder in de ervaring dan in de strategie? En wat gebeurt er wanneer marketing, technologie, product en service er niet in slagen om gedurende de hele klantreis dezelfde belofte waar te maken?Volg Pim op LinkedIn: https://www.linkedin.com/in/pimvanhelten/Volg Michael op LinkedIn: https://www.linkedin.com/in/michaelvromans/ Meer over DPDK: https://dpdk.comMeer inspiratie:Brand System Canvas:https://dpdk.com/insights/downloads/brand-system-canvas Brand Storyteller: https://dpdk.com/brand-storyteller-ai

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This episode is 34 minutes long.

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This episode was published on March 10, 2026.

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